Category: Shopping
Yroo attributes their tremendous reach and growth to their organic social approach to acquiring international shoppers as well as the global service capabilities of their 1,500 retail and brand advertisers. Currently, Yroo is growing by an average of 15,000 registered users per day with most of the growth coming directly from friend-to-friend recommendations.
Yroo analyzes potential fraud utilizing a proprietary rule engine combined with a machine-learning infrastructure all of which continues to build, refine and hopefully perfect fraud detection logic.